How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 212

[10]R. M. Groves, R. B. Cialdini, and M. P. Couper, "Understanding the Decision
to Participate in a Survey," Public Opinion Quarterly 56 (1992): 475– 495.

Reciprocal Concessions
Researchers have found that when someone persuades you to change your
mind, they will be inclined to do the same if approached by you.
Conversely, if you resist that person's attempts and do not cha