How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 185

We will also become more aware of how others will attempt to use them
on us.
The Twelve Rules of Persuasion
This resource explores and categorizes the twelve essential Rules of
Persuasion. These rules form the basis of the art and science of persuasion
and influence. Adherence to these laws can help you understand and gain
control of any situation involving persuasion. Our minds are programmed
with automatic persuasion triggers. Most of us experience persuasive
situations without realizing or thinking about it. Experienced persuaders
know what these triggers are and how to utilize them to their advantage.
Understanding the Rules of Persuasion helps us become aware of how we
are influenced without having conscious knowledge of it.
Learning to influence and persuade takes time, skill, and experience.
What most people don't realize is that we already instinctively use many
of these laws in our daily communications. The same Rules of Persuasion
that we unknowingly use every day are the very same ones persuaders use
deliberately, consciously, and consistently. Savvy persuaders make
persuasion a habit. Think about how conscientious you were when you
first started driving. Now, after years of practice, driving a car doesn't
require as much thought or focus. Elite persuaders understand the rules of
persuasion and practice them constantly. They can apply the techniques
subconsciously, without even thinking about them. For them, the
application of persuasion has become second nature.
Two Paths of Persuasion
There are two paths to persuasion: the conscious and the subconscious.
Both paths can persuade others to your way of thinking, but each path
uses a very different means of p &