How to Coach Yourself and Others How to Influence, Persuade and Motivate

dealership. The second roadblock to persuasion is that today's consumers are increasingly doubtful and skeptical. The number of persuasive arguments we see and hear every day is growing at an alarming rate, and it takes more and more effort to sort out the valid offers from the scams. The third barrier to persuasion is choice. Now, via the Internet, the consumer has access to the world market. In the past, if you had the only bookstore in town, that is where people had to shop. Now, one bookstore owner has to compete with hundreds of bookstores around the globe and with Amazon for the same business. [3]Aristotle, The Art of Rhetoric, translation by H. C. Lawson-Tancred (New York: Penguin Books, 1991). [4]Ibid. [5]Carl Hovland and I. Weiss, "The Influence of Source Credibility on Communication Effectiveness," Walter Public Opinion Quarterly 15 (1951): 635–650. [6]Aristotle, The Art of Rhetoric. Persuasion, Communication, and Knowledge Breed Confidence The greatest common denominator of the ultra-prosperous is that wealthy people are master communicators. There is a direct

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