How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 174

interest to master Maximum Influence, know how it works, and learn how
to implement its proven techniques so we are empowered today.
[2]F. Roselli, J. J. Skelly, and D. M. Mackie, "Processing Rational and Emotional
Messages: The Cognitive and Affective Mediation of Persuasion," Journal of
Experimental Applied Social Psychology 163 (1995).

When You Have the Right Tools You Will Succeed
Let's be honest: We all want and need things from other people. We want
people to follow, trust, and accept us. We want to influence others to our
way of thinking. We want to get what we want — when we want it.
Possessing the right tools and knowing how to use them is the secret to
success.
Maximum Influence supplies a complete toolbox of effective persuasion
techniques. Most people use the same limited persuasion tools over and
over, achieving only temporary, limited, or even undesired results. You
can do only so many things with a hammer, right? We need to open our
minds to the whole toolbox of persuasion and influence. We have all
heard the maxim: "If the only tool you have is a hammer, you tend to see
every problem as a nail." The problem is, everyone is not a nail. The art of
persuasion must be customized to every group or individual, to every
situation or event. It's like playing the piano with only two or three notes:
You're playing "Chopsticks" when you should be playing Mozart. When
you play with all the keys of persuasion and influence, you can create a
masterpiece with your life.
Definitions
• Persuasion is the process of changing or reforming attitudes, beliefs,
opinions, or behaviors toward a predetermined outcome through voluntary
compliance. If you properly implement the strategies of Maximum
Influence, you'll persuade others not only to want what you want, but also
to be eager to do what you want. Note that persuasion is not the same as
negotiation, a term that suggests some degree of backing dow