How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 150
they buy immediately, the price will increase next week. Auctions such as
ebay create a buyer frenzy often resulting in higher prices than the object's
value. If something is expensive, we tend to assume that it must be of high
quality because it is in demand: one jewellery shop doubled the priced of
its items and were surprised to find that sales increased!
For example, if you let an interviewer know that you have other interviews
coming up, they will be more interested in you as you are perceived as a
sought after candidate
Dale Carnegy:
Diplomacy: the art of letting someone have your own way.
There are three sides to any argument: your side, my side and the
right side.
Always and never are two words you should always remember
never to use.
You can close more business in two months by becoming
interested in other people than you can in two years by trying to
get people interested in you.
Scarcity – Perceived scarcity fuels demand. “Only four memberships
are left” prompts action!
People stand in line to buy Cabbage Patch dolls and Harry Potter books
because they might run out! SO… we need to let people know our events
may sell out; our challenge grant may run out, and the donor wall may
soon be filled up. It’s important to be perceived as precious and sought
after. We must do what we can to make our organization and cause
beloved.
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