How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 12

INTRODUCTION
In this book about communication, influencing, persuading and
motivating, you will mainly read articles based on the theories
of Roberto Cialdani, John Maxwell and Milton Erickson
(Richard Bandler, John Grinder).
Amongst other great books on the market place, I warmly
recommend you to also read Mr. Stephen Covey's "The seven
habits of highly effective people" and Mr. Dale Carnegy's
pioneering book "How to win friends and influence people" that
was first published in 1936 or 1937, but still is as interesting as
it was almost a century ago.
Influence includes being able to persuade, motivate and
negotiate in order to get what you want.
Imagine just for a moment how important it is to each of us to
improve our ability to influence others: to make friends and
inspire them, to win other people for our standpoint or to make
business contacts and reach positive ag reements with them.
What if you were even only slightly more successful in this art?
Just imagine the possible benefits for your personal life, your
love life, your career, your social life, your personal happiness,
your financial position!
You know how important it is to educate yourself, to develop a
vision, to plan, and to work towards your goals with flexibility
and perseverance. Yet you also know that the race is not
always to the swift, nor the battle to the strong, nor does food
always come to the wise or wealth to the brilliant or favor to the
learned.

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