How to Coach Yourself and Others Essential Knowledge For Coaching | Page 578

4.42 HOW TO SUCCESSFULLY PERSUADE,
INFLUENCE AND MOTIVATE PEOPLE
PERSUADING involves being able to convince others to take
appropriate action. NEGOTIATING involves being able to discuss
and reach a mutually satisfactory agreement. INFLUENCING
encompasses both of these.

These skills are important in many jobs, especially areas such as
marketing, sales, advertising and buying, but are also valuable in
everyday life. You will often find competency-based questions on
these skills on application forms and at interview, where you will be
required to give evidence that you have developed these skills.

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