How to Coach Yourself and Others Essential Knowledge For Coaching | Page 532
How to do a SWOT Analysis
Dr Heinz Weihrich introduced the earlier version of the SWOT analysis,
the "TOWS Matrix" in 1982. TOWS stands for Threats |Opportunities
|Weaknesses |Strengths – SWOT is simply a rearrangement of these,
reflecting the need to assess your current situation and reflect
internally (ie your strengths and weaknesses) before you can look to
the future and explore externally (opportunities and threats).
The SWOT format can be used to assess almost anything – from a
personal SWOT analysis for goal setting, to SWOT analyses of business
opportunities and technical solutions to problems.
Personal SWOT Analysis
A personal SWOT analysis is a look at you and your life. It will help you
identify where you need to improve, and more importantly allows you
to identify your internal strengths that you can capitalize on to seize
your opportunities and thwart any external threats.
For this reason, it is an important step in personal goal setting – a step
that shouldn’t be overlooked.
Strengths:
What are your abilities, skills talents in this area?
Do you have any specialist knowledge in this area?
What resources do you have that support this strength?
Who can you ask for advice, support or help?
What is already working well in this area?
What personal behavioural traits do you have that are strengths in
this area?
Do your intelligence preferences indicate a strength in this area?
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