How to Coach Yourself and Others Essential Knowledge For Coaching | Page 524

SWOT analysis can be used for all sorts of decision-making, and the
SWOT template enables proactive thinking, rather than relying on
habitual or instinctive reactions.
The SWOT analysis template is normally presented as a grid,
comprising four sections, one for each of the SWOT headings: Strengths,
Weaknesses, Opportunities, and Threats. The free SWOT template
below includes sample questions, whose answers are inserted into the
relevant section of the SWOT grid. The questions are examples, or
discussion points, and obviously can be altered depending on the
subject of the SWOT analysis. Note that many of the SWOT questions are
also talking points for other headings - use them as you find most
helpful, and make up your own to suit the issue being analysed. It is
important to clearly identify the subject of a SWOT analysis, because a
SWOT analysis is a perspective of one thing, be it a company, a product,
a proposition, and idea, a method, or option, etc.
swot analysis matrix - in business/marketing - internal v external
factors
Modern SWOT analysis in business and marketing situations is
normally structured so that a 2x2 matrix grid can be produced,
according to two pairs of dimensions.
Strengths and Weaknesses, are 'mapped' or 'graphed' against
Opportunities and Threats.
To enable this to happen cleanly and clearly, and from a logical point of
view anyway when completing a SWOT analysis in most business and
marketing situations, Strengths and Weaknesses are regarded
distinctly as internal factors, whereas Opportunities and Threats are
regarded distinctly as external factors.

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