How to Coach Yourself and Others Empowering Coaching And Crisis Interventions | Page 37
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4. Empowering
"Empowerment means increased assertiveness and self-management skills. It is associated with positive human
growth and change processes (McWhirter, 1991).
As helping professionals, counsellors are committed to the growth, healing, and development of the clients they
serve. Unfortunately, the intention to help does not always guarantee that counsellors are helpful.
Some have argued that counselling and psychotherapy can actually serve to oppress rather than empower
clients. For example, Steinbock (1988) argues that helping relationships is oppressive to the extent that helpees
embrace a view of themselves as needy and dependent on the helper for solutions to their problems. Further, he
contends that problem resolution focuses on the individual rather than the systems that create the problems,
resulting in a very low likelihood of constructive, preventative change (Steinbock, 1988). Prilleltensky (1989)
argues that interventions based on traditional approaches to psychotherapy serve to perpetuate the kinds of
systemic problems and inequalities that lead clients to seek psychological services, preserving rather than
transforming an unjust status quo. Caplan (1992) argues persuasively that feminist therapy, explicitly created to
address women's oppression, is also vulnerable to reflecting and preserving the gender inequities of society.
These critiques warrant serious consideration. In societies marred by inequality and injustice, racism and
sexism, economic stratification and violence, all counselling relationships are vulnerable to subtly and even
overtly reflecting these and other forms of oppression (Amold, 1997). By virtue of our training and education,
counsellors are in a position of relative privilege that, unexamined, can contribute to maintaining the presence
of oppressive social influences within the counselling relationship. For example, counsellors who fail to
acknowledge the roles that racism and classism play in creating the environment of a low income client of color
may blame the victim"; counsellors ascribing to the values of the dominant culture without examining the
influence of their values in counselling may define client problems and engage in interventions that are
inappropriate for their clients (e.g., Arnold, 1997; Katz, 1985; Sue & Sue, 1990).
Empowerment Coaching
Empowering = mobilizing strengths for change.
The concept of empowerment was described as the process of helping clients discover personal strengths and
capacities so that they are able to take control of their lives. The foundation for empowerment in counselling is
the belief that clients are capable and have a right to manage their own lives. Thus, an empowerment attitude
focuses on the capacities and strengths of clients. Empowerment values and methods challenge counsellors to
forgo any need to control clients by taking on an “expert” role that puts clients in positions of dependency.
Giving priority to empowerment constrains counsellors from hiding behind professional jargon. Moreover,
counsellors who empower demystify the counselling process through open and non-jargonistic discussion with
clients of their methods and assumptions.
Self-determination, an important component of client empowerment, is promoted by helping clients recognize
choices and by encouraging them to make independent decisions. Counsellors should not do for clients what
clients can and should do for themselves. When empowerment is the priority, clients become the experts, and
there is “collaboration and shared decision making within the professional relationship (Sheafor & Horejsi,
2008, p. 79). McWhirter (1991) asserts that the potentially empowering aspects of counselling include “an
underlying belief in basic human potential and in clients’ ability to cope with their life problems, a collaborative
definition of the problem and therapeutic goals, skill enhancement and development, recognition and analysis of
systemic power dynamics and an emphasis on group and community identity” (p. 226).
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