How to Coach Yourself and Others Beware of Manipulation | Page 203

79. Impression Management
How long do you think others take to have an impression about you and judge you? 30 seconds? 15
seconds? 5 seconds? Well, forget whatever figure you may have heard because some of the new
research says it could happen with the blink of an eye. One look is all it takes to make an opinion about
you and 'label' you. Unfair - you say? Think about it, even we do it.
It happens at a sub-conscious level but more often than
not you make an impression about someone the
moment you meet them. According to one study, where
untrained subjects were shown 20- to 32-second videotaped segments of job applicants greeting interviewers,
the subjects were asked to rate the applicants on
attributes such as self-assurance and likability.
Surprisingly, their assessments were very close to those
of trained i