How to Coach Yourself and Others Better Coaching Through Visualisation | Page 99

any creative thinking. Consequently, you must dislocate these current associations in order to find new ideas or concepts. In the following drawing, I have two very usual connections. The blue squares show ideas connected to tourism and vacations. As long as I don't deconstruct the way of thinking, any idea of sun will bring an idea of sea or of sand and in fact I don't get any new idea. Let suppose that I put a second series of ideas without any links with the former. In this example, the second series of gray squares illustrates ideas about justice, offence, trial, jail, convict, death penalty! Now comparing these two series, I relate sea and jail and suddenly I get an illumination: I will sell private islands to rich people! You can see that in this tourism example, I get an immediate result! The idea may be stupid or useless. Anyway it's a new idea and I have gotten it in five minutes. ( in fact this idea exists already!) 99