How to Coach Yourself and Others Better Coaching Through Visualisation | Page 97

This map shows a research for discovering a business idea in the
tourism field.
At first glance, the map only replaces the linear note with a more
colourful and pleasant scheme. In fact, the principle is more subtle:
The map is expected to reflect the real mechanism of the brain. It
means that when you add an idea, you expand in the brain the
connections between the cells and open new spaces of creativity. As
you can see, the map looks like a network of neurons with their
dendrites!
Real life example:
I use mind mapping for preparing a dissertation or for solving a
problem. I don't use too much it for finding a new idea.
Mind mapping relies, like brainstorming, on the mechanism of
association of ideas. On the contrary, I think that the real creativity
must break off these associations which exist in our mind.
Nevertheless, we recommend you to use this tool.

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