How to Coach Yourself and Others Better Coaching Through Visualisation | Page 95

The principle of any brainstorming session is that participants have
to stimulate and inspire each other to create ideas. The purpose is to
tap the subconscious mind of the members: One idea will suggest
another idea trough the mechanism of association.
Participants should feel unrestricted but the ideas should be built on
the ideas of others in order to facilitate the association and to use the
subconscious rather than a conscious discourse. The more ideas, the
better. None of the participants can criticize to any of the ideas that
are proposed.
Creativity is expected to explode and to bring on the table a lot of
exciting new ideas. In the final phase the ideas are selected,
improved, combined and the group agree on a final working
solution.
Real life example:
Brainstorming is the only mind method taught in schools and used
on a large scale in continental Europe and overseas.
In the scholar environment influenced by Marxism, a "collective"
process is always supposed to be more effective than an individual
one!
Along my career, I have participated to many brainstorming
sessions. I have never seen only one creative idea coming out from
all these meetings!
In fact, the association of words does not work because the
participants keep the control of their subconscious and fear to be
ridiculous or simply to show their true nature. Consequently, the
collective subconscious which should be the real motor of the
exercise remains mute. People just bring a shopping list of conscious
and reasonable ideas.

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