How to Coach Yourself and Others Better Coaching Through Visualisation | Page 95

The principle of any brainstorming session is that participants have to stimulate and inspire each other to create ideas. The purpose is to tap the subconscious mind of the members: One idea will suggest another idea trough the mechanism of association. Participants should feel unrestricted but the ideas should be built on the ideas of others in order to facilitate the association and to use the subconscious rather than a conscious discourse. The more ideas, the better. None of the participants can criticize to any of the ideas that are proposed. Creativity is expected to explode and to bring on the table a lot of exciting new ideas. In the final phase the ideas are selected, improved, combined and the group agree on a final working solution. Real life example: Brainstorming is the only mind method taught in schools and used on a large scale in continental Europe and overseas. In the scholar environment influenced by Marxism, a "collective" process is always supposed to be more effective than an individual one! Along my career, I have participated to many brainstorming sessions. I have never seen only one creative idea coming out from all these meetings! In fact, the association of words does not work because the participants keep the control of their subconscious and fear to be ridiculous or simply to show their true nature. Consequently, the collective subconscious which should be the real motor of the exercise remains mute. People just bring a shopping list of conscious and reasonable ideas. 95