How to Coach Yourself and Others Better Coaching Through Visualisation | Page 257

Imagination in Business Generally
In the choice of a location for your factory or store, you must foresee
its future traffic and transportation possibilities. In passing upon a
proposed advertisement you must get inside the head of the man on
the street and see it as he will see it. In the purchase of your stock of
goods you must gauge the trend of popular taste and foresee the big
demand. In your dealings with creditors you must plan a course of
action that will enable you to settle the account to your best interest
at their request. You must find a way to collect from your debtors
and at the same time hold their business. And so in a hundred
thousand different ways you are constantly required to use creative
thought in laying every stone in the structure of your fortune.
Imagination and Action
Do not understand us as saying that imagination, as the term is
popularly used, is all you need. There must be also action, incessant,
persistent. But creative imagination, in a psychological and
scientific sense, begets action. Every thought carries with it the
impellent energy to effect its realization. Use your imagination in
your business and the action will take care of itself. Given
imagination and action, and you are sure to win.

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