How to Coach Yourself and Others Better Coaching Through Visualisation | Page 250

No man who can but faintly imagine the taste of things should try to
write advertisements for articles of food.
Remember the rule: To the mind you are seeking to convince or
educate present your facts in as many different ways and as
realistically as possible, so that there may be a variety of images,
each serving as a clue to prompt the memory.
You can put this rule to practical use at once. Try it. You will be
delighted with the result.
17.2 THE CREATIVE IMAGINATION (CHAPTER V)
The Process of Creative Imagination
THERE is another type of imagination from the purely reproductive
memory imagination of which we have been speaking in this book.
There is also Creative Imagination.
Creative Imagination is more than mere memory. It takes the
elements of the past as reproduced by memory and rearranges them.
It forms new combinations out of the material of the past. It forms
new combinations of ideas, emotions and their accompanying
impulses to muscular activity, the elements of mental “complexes.”
It recombines these elements into new and original mental pictures,
the creations of the inventive mind.
Business and Financial Imagination
No particular profession or pursuit has a monopoly of creative
imagination. It is not the exclusive property of the poet, the artist,
the inventor, the philosopher. We tell you this because you have
heard all your life of the poetic imagination, the artistic imagination,
and so on, but it is rare indeed that you have heard mention of the
business imagination.

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