How to Coach Yourself and Others Better Coaching Through Visualisation | Page 218

15. Powerful Words Evoke Powerful Images
15.1 The Power of Metaphors
by Enrique Montiel
Some words evoke strong images. They allow us to send out
messages which trigger the visualization power of our readers and
listeners.
"The metaphor is perhaps one of man's most fruitful potentialities.
It's efficacy verges on magic. It seems a tool for creation which God
forgot inside one of His creatures when He made him."
(José Ortegay Gasset - 1925, p. 35)

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