Focus on driving an emotional connection with creativity . Practice writing unique and engaging Ad copies that grab the attention of the users . Develop new skills around creative writing , Ad testing , or Ad planning to make your PPC model work .
Diversification Is Important When it comes to paid advertising , Google and Facebook dominate the industry . However , customers are increasingly spending more time on specific niche platforms .
Scatter plot examples For example , professionals interact more on LinkedIn , while shoppers spend more time browsing on Amazon .
Furthermore , with Google moving away from actionable data , advertisers should diversify the Ads to other platforms to have better control over spending and reach . Thus , you should consider alternative PPC platforms in 2021 , like LinkedIn , Amazon , Bing , Microsoft , etc ., to get efficient results from your PPC model .
Your Keyword List Is Important : If you are already using keywords in your ad , it ' s time to expand it ! Try adding adverbs , adjectives , or long-tail keywords . Do check your competitor ' s keywords to know which of their content is ranking and then target them . You should also keep a check on the keywords that are not performing well . Poor performance could be because of the usage of a low bid or low search volume keywords . Another reason for poor performing keywords could be that the keywords are too restrictive to get enough clicks .
Optimize The Ads For Better Mobile Experience If you want to boost your brand in 2021 , it is mandatory to have an easily accessible site . While mobile or smartphone has become an inevitable part of our lives , many brands still don ’ t a website that offers a good mobile experience . If they do , they procrastinate visiting their site on the mobile device .
If you are also among those marketers , it ’ s time to optimize your website for a better mobile experience . While desktop usage has increased during the quarantine period , it is necessary to ensure that all your landing pages and Ads are well-optimized for both desktop and mobile .
Don ’ t Forget Geotargeting : When managing the ad , don ’ t forget to focus on different geographic locations where you want to sell your services . The best way to find the location which location you should target is by using geotargeting . If you are using Google Ads , get into the ‘ Location and Distance reports ’ to check your ad ' s performance . This way , you can set a specific location for your ad and reduce the campaign cost .
Conclusion The most successful PPC model is the one that isn ’ t simply set up and forgotten . You need to test , analyze and optimize the campaigns regularly to get efficient results . If you want to make your PPC model a hit in 2021 , leverage the latest trends in the PPC arena . Marketers employing