6) Be culturally sensitive
A factor which is of immense importance to the Chinese, is the importance of symbolism in their culture. They associate certain flowers, numbers, and colours with specific characteristics. For instance, red is considered as a lucky colour and flowers must always match the colour of the vase. The latter could be of use to hotels placing flowers in guest rooms. Switzerland, for instance, released a set of guidelines titled“ Swiss Hospitality for Chinese Guest” which educates the hospitality industry and teaches them to avoid things like assigning room numbers that may be considered unlucky in Chinese culture.
7) Promote high service standards
The Chinese are known to expect high service standards. From hotels to airlines to shopping and entertainment destinations, Chinese travellers would like to deal with efficient and attentive staff. If a destination could successfully become synonymous with good service, it is likely to attract the Chinese. The Australian government recognizes the importance of good service to Chinese visitors and mentions it on their official tourism website.