6 ) Be culturally sensitive
A factor which is of immense importance to the Chinese , is the importance of symbolism in their culture . They associate certain flowers , numbers , and colours with specific characteristics . For instance , red is considered as a lucky colour and flowers must always match the colour of the vase . The latter could be of use to hotels placing flowers in guest rooms . Switzerland , for instance , released a set of guidelines titled “ Swiss Hospitality for Chinese Guest ” which educates the hospitality industry and teaches them to avoid things like assigning room numbers that may be considered unlucky in Chinese culture .
7 ) Promote high service standards
The Chinese are known to expect high service standards . From hotels to airlines to shopping and entertainment destinations , Chinese travellers would like to deal with efficient and attentive staff . If a destination could successfully become synonymous with good service , it is likely to attract the Chinese . The Australian government recognizes the importance of good service to Chinese visitors and mentions it on their official tourism website .