How Can the UAE Attract More Chinese Tourists? Should the UAE Hospitality Industry be Targeting ? | Page 2

Although 573,000 Chinese tourists visited the UAE in the first 9 months of 2017, the
number only represents a small fraction of total Chinese tourists. In 2016, there were
close to 135 million Chinese tourists internationally that spent $261 billion, and the
figure is only expected to grow due to increasing holidays, easing travel restrictions and
greater desire for new experiences. Understanding Chinese tourists’ travel habits and
better catering to their needs can therefore be beneficial for the growth of tourism in an
economy.