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Spend at least 30 minutes a day on this first platform. Look around, see who you know and participate a little. As time goes on, you'll get more and more comfortable. You’ll find like-minded individuals with goals of their own.
Connect with who you know and research who you want to know.
5. Develop and Commit to a Solid Content Strategy.
Successful content strategy gets the right message to the right customer at the right time.
Content is what drives Social Selling and everything else on the web.
The components of a solid content strategy are:
• Always represent your personal brand
• Know your customers inside and out
• Answer your customers' most frequently questions
• Show what it's like to do business with you by
incorporating your repeat customers' testimonials
Provide value by answering prospects' questions. Offer thoughtful content and engage with them until they’re ready to buy.
6. Content is King; Images & Video are the King's Court.
Many beginners are apprehensive about being in front of a camera. As an introvert, I can relate. However, it gets easier every time you do it.
If you feel comfortable using video, go for it. If not, still go for it. You'll find a happy, comfortable place that works.
7. Implement Proven Social Selling Tactics
• Connect with friends and customers
• Be the first to provide value in the relationships
• Participate in conversations
• Like, comment or share content
• Listen and ask questions
• Don't forget to ask for the sale
10 Right-Now Actions
to
Master Social Selling
many people as possible. However, the exact opposite action is much more effective. Identify who you want to know then leverage your current network to build more circles of influence. The more selective you are, the more valuable your network is.
10. Show Up to Give.
"Show up to give, not to get. Share your ideas to help others and others will share your ideas." ~Simon Sinek
Simon Sinek is naturally shy and doesn't like speaking to crowds. However, his TED Talk is the 3rd most-watched talk at 23 million views and counting. If you haven’t seen it, click here to watch: http://bit.ly/StartWithWhyTalk
"People don't buy what you do, they buy why you do it." When you're able to convey your why, the connections go much deeper than just a "transactional" level.
Show up to give, look for opportunities to help solve your customers’ problems, and watch your network grow - online or off!
If you're new to Social Selling, these tips will give you a head start. Deeper training programs let you and your team conquer the Social Selling frontier to build a solid foundation for long-lasting sales success.
Here’s a FREE download to our Social Selling Starter Guide: http://bit.ly/SocialSellingGuide
Good luck and happy Social Selling!
8. Start a Blog.
A blog does three main things for you:
• Displays your personal brand
value and expertise.
• Helps customers by answering
questions during their purchase
journey.
• Provides content for search
engines to index, thereby
increasing your authority.
Writing may be a deterrent for you but consider this: You're already answering your customers' questions in real life. Those interactions need only be written down and edited. 200-250 words is all you need for a blog post.
Everyone starts somewhere. If you’re more comfortable with video, go for it.
9. Master the Art of Networking.
Building a referral network is no easy task. It takes time and diligence but it pays you back in leads, referrals and sales.
Many networking beginners try to connect with as