Houston Independent Automobile Dealers Association July Issue: Social Media | Page 25

Tips for a successful HIADA auction lane:

I. Make sure your vehicles arrive by Monday at ADESA

Auto Auction so that they can furnish CR reports and by Friday at Manheim Auto Auctions.

II. It is always helpful to display a "good" carfax report on

the units that are free from negative reviews.

III. Make sure you set a reasonable floor price so that you

are successful running your vehicles. Remember, setting your vehicle amount too high discourages buyers.

IV. It is helpful to purchase a silver certification on vehicles

in great condition. This brings confidence in buyers.

V. Be available during sale dates to discuss a bid, if it is

within a few hundred dollars of your floor amount. Buyers generally don't like to wait too long for an answer.

VI. Make sure your vehicles are cleaned prior to the sale.

VII. If you know there is a major problem, such as frame

damage, it is better to disclose.