social media managers are self-taught and eventually realize they don't have all the answers - especially when it comes to achieving business goals and desired outcomes.
Creating a comprehensive social media and/or digital marketing plan can cost upwards of $10,000+. A social media audit calls for a fraction of that investment and can provide the answers you need to keep the boss happy and informed...and your goals on track.
7. You're considering hiring someone to help you with social media and need guidance on your options or scope of work.
It can be very difficult to fill the job of social media manager. Why? Because very often the person making the decision doesn't exactly know for sure what the social media manager's duties should be or how to approach accountability.
A comprehensive social media manager job description should be included in a social media audit, along with your manager's specific monthly goals and reporting.
Click here for a copy of Kruse Control’s→ Social Media Manager Job Description (no-charge).
8. You want to find out for sure what social media success looks like.
Key performance indicators (KPI's) are integral to social media success. You'll achieve goals quicker by affirming what they are first.
Don't depend on a vendor to tell you what success looks like because there's no guarantee that they know. They don't know your business goals or what your current operation can handle. Their perception of success is not yours.
Social media ROI is achieved when goals are set and results are measured and tied back to your goals. A social media audit will provide KPI's to track and measure your results.
9. Learn "Best Practices" for social media from someone who lives and breathes it every day.
There's a glut of "information" circling around about social media marketing and it's hard to know what the best practices truly are, considering how often social media changes.
Information is not necessarily knowledge.
A social media audit determines where gaps lie in your tactics. A trusted auditor will provide Best Practices to update your tactics to ensure you reach your goals. No fluff, just good data from which to grow.
Next steps...
You may be working with a social media agency that provides marketing for you. You could be disappointed in your vendor's results and want to know what you can do to fix it. You could also be “flying blind” trying to make it work yourself.
In all of these scenarios, a social media audit will bring you peace of mind. It will clarify your message so customers engage.
By Kathi Kruse | Kruse Control Inc.