9 Benefits of Doing a Social Media Audit
Whether your social media marketing is in-house or outsourced, it's often difficult to see where the gaps are between your current successes and where you need to be. Your inbox is full of tips, tools and hacks to “improve” results and it's exhausting. The best way to remove the guesswork is with a social media audit.
Social media audits have increased in popularity.
Due to the tremendous amount of time, skills, budget and human resources it takes to master social marketing in 2017, more dealers are opting for a social media audit. They know it's more crucial than ever to understand where their investment is going so they can assess whether it's delivering the best return.
Here at Kruse Control, we believe a social media audit is a smart step because time and resources are often wasted trying to improve things that don’t need improving, while neglecting the things that really need attention.
Social media audits uncover the gaps.
There are many moving parts to social media today. Moving parts get overwhelming and this is where many dealers who don't have a process realize how tough it is to make social media work.
If you're new to social media, the need for a social media audit is even greater. It's easy to buy into what vendors claim is "optimal." After all, who else can you turn to? Many newbies place trust too quickly in a vendor's experience and integrity and it often goes awry.
A social media audit puts the power in your hands.
A social media audit will empower you to know which areas to focus your resources to get the best results. Authentic, transparent, objective advice from an established social media guide is ideal to have in your corner. The trusted expert's allegiance is to you and your business goals, not your vendor's.
9 benefits of doing a social media audit
A social media audit takes a thorough look at your organization’s existing social media presence. The discoveries from the audit provide actionable feedback that helps engage more customers.
1. You want expert feedback about your content with insights into what to modify and why.
Content drives everything on the web. Whether it's your blog posts, website content, social media or social ads, engagement with your content is the catalyst to converting fans into customers.
Solid strategies get the right message to the right customer at the right time. A social media audit provides valuable feedback from an expert and the knowledge gained is often the difference between getting the lead and losing it.
2. Find out exactly why your social media isn't converting.
Social media conversions are the metrics that tell you that you succeeded in getting people to do what you wanted them to do.