Houston Independent Automobile Dealers Association April Issue: Spring Cleaning | Page 18

important. Reassess your social channels and content assets now.

Meaningful content is the driver. Create content that illustrates one or more of the following:

•Connectivity (how the company has made itself available to its customers).

•One of a kind experience.

•Value for time and money.

•Acknowledgement and understanding.

•Social responsibility (how the company gives back and supports the community).

5. Create New Habits

Once you've cleared away the old stuff, there's room to replace it with new habits to reach your goals.

•Develop a strong social media strategy that moves with you and your customer's

needs. Remember: without goals and strategies, you will not establish ROI.

•Audit your current marketing expenses to make sure everything you're doing is

getting the results you desire.

•Designate at least one savvy team member to oversee your digital reputation.

•Set yourself up for success by using a Content Calendar to plan the topics you

want to discuss and publish.

•Discover new tools and update your publishing process.

Social media marketing is not easy. Anyone who tells you otherwise is being disingenuous.

However, it's not difficult to obtain the right answers. If you're not getting the answers you need, give me a shout >>here<< and I'll help you.

Take this Spring to examine your social media. Focus your attention on strategy and be deliberate about getting rid of the dead weight. You've got enough obstacles in your life, so clear your path and invite new opportunities for growth.

Kathi Kruse

Kruse Control Inc

www.krusecontrolinc.com

714.251.6440