WHY YOU SHOULD BE UTILIZING SMS/TEXTING...
BUT BE CAREFUL!
soon as you know it, thus having a chance to take them out of the market. Or that appointment reminder you can send from a BDC or salesperson that drives up your show percentage for appointments. Again, the possibilities are endless.
Chances are your employees are already using texting in your business, whether in collections or sales. But what happens when that employee leaves and you no longer have access to the device that was utilized for texting? Bottom line – they take your entire customer base they have been communicating with via text with them. Not so good! I suggest a policy of “no personal devices are used for texting with our customers for any reason.” This makes sense for a whole host of reasons and should be part of your electronic communications policy. By utilizing a texting program that you control you have all of the history of activity and record keeping that you need. You also must retain this communication information for a specific period of time.
Our TextMaxx Pro product is one way you can solve all of these issues. It is based on over two years of research as to how you maximize the use of SMS/texting in an auto dealer environment. After all, that is what our group is known for – best in class solutions for auto dealers. If you would like more information or a copy of the white paper providing guidance visit textmaxxpro.com or email me at [email protected]. I will also be hosting a one hour workshop at the NIADA Annual Convention in Vegas. Stop by and say hello. See you in Vegas!
By Christopher Leedom