With no clear vision , you are always lost in the moment , even if you don ’ t know it yet . On the other hand , if your vision is out there serving as a beacon on the horizon , then you can always steer towards it , even when it ’ s dark and stormy .
With a clear , well-articulated vision , you can test all decisions against it at any practice level . This , in turn , empowers your team to make decisions on their own , thereby decentralizing decisionmaking and eliminating micromanagement . At any point in a day , on issues big and small , everyone in your office should be asking themselves : Will this decision or action move us toward or away from our vision ?
For example , does purchasing this new laser help us reach our vision by expanding the procedures we offer , speeding up appointments , and modernizing the office ? Will offering coffee and water in our reception area create the level of customer experience we want for our patients ?
These questions and many others will help you determine your vision and the dentistry type you want to deliver . In addition , this will also set the culture you want the office to have , such as the look and feel and how big or small you want the space to be .
Your vision is what you want to become .
Your vision must be a crystal-clear picture . As you can see above , the power in knowing what you want to become is that it guides you and even pulls you along . In creating your vision , ask critical self-reflective questions , such as if you had the ideal practice , the perfect practice , what would that look like ? What kind of experience would your patients have ? What procedures and services would you offer ? What does teamwork look like to you ? And how much would the practice produce ? What would economic freedom look like , and when would you achieve it ? your team and your patients in your unique way . Planning how to make that happen and executing the plan is what makes you a success . To conclude with a quote from Jack Welch , “ Good business leaders create a vision , articulate the vision , passionately own the vision , and relentlessly drive it to completion .”
Brian Passell , PhD is the Managing Director and a Practice Management Coach for Fortune Management in the Houston area . He builds trust with his dental clients through showing authentic care for their needs . As a coach in action and teacher at heart , he provides clarity and strategies adapted to achieving each client ’ s unique vision . Brian brings a unique perspective given the combination of his professional experience , academic background , and having grown up the son of a periodontist who himself was a longtime client of Fortune Management .
Brian ’ s areas of expertise include developing dentists into leaders , strengthening office culture to better reflect and support its goals , introducing systems and technology changes to seize opportunities for attaining higher performance rapidly . His mission as a coach and key business advisor is to help each dentist to achieve the ability to work as much or as little as he or she wants to and not because they have to .
As an industrial / organizational psychologist he worked for a decade , prior to joining Fortune Management , with billion-dollar corporations to improve their performance through strategies and programs that develop current and future leaders . Brian earned a PhD from the University of Georgia , an MS from San Diego State University , and a BA from the University of Arizona . He lives in Houston with his wife Lindsay and their three children .
( 281 ) 686-4550 . brianpassell @ fortunemgmt . com . www . fortunehouston . com
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