robust development pipeline. Secondquarter deal signings rose 35 % with all regions signing more projects than in the same quarter last year, Capuano said. As a result, Marriott’ s pipeline grew to a record of more than 590,000 rooms at the end of the quarter, with 40 % of pipeline rooms under construction. Conversions remained a significant driver of growth, representing nearly 30 % of both room signings and openings during the first half of the year. Luxury remained a leading segment for
Marriott development. Capuano said Marriott is slated to open an additional 27 luxury properties this year, complementing its current 168,000 rooms across 670 open luxury hotels. An additional 270 luxury projects are in the pipeline.
For lodging companies, Q2 2025 will go down as the quarter RevPAR contracted. Wyndham Hotels & Resorts’ global RevPAR declined 3 % YOY in the quarter, including a 4 % YOY drop in the U. S.
“ Interest rates, persistent inflation and uncertainty around immigration and trade have created an environment of ongoing economic volatility for economy and midscale guests who remain especially sensitive to these dynamics,” said Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts, during his company’ s earnings call. At one point, Ballotti highlighted and attributed a pithy phrase to David Katz, an analyst with Jefferies:“ RevPAR lasts a day; pipeline lasts a lifetime.” Ballotti added a postlude:“ It has been more than a day.”
Ballotti noted continued softness in the Sun Belt states, including Texas, Florida and California, where Wyndham has about a quarter of its system. This softness has been offset by strength in oil markets, such as Ohio and Oklahoma and natural gas states like Pennsylvania.“ Consumer spending on travel is continuing despite the macro headlines, and we remain optimistic that long-term RevPAR growth is going to return, especially given the low levels of supply,” Ballotti said. Unlike some of its peers, Wyndham is pushing out a healthy supply of new groundup projects rather than relying heavily on conversions.“ Our new-construction pipeline is up 4 % year over year,” Ballotti said. Much of that is attributed to its Echo Suites extended-stay brand, which grew another 3 % in the quarter.“ We’ re north of 30,000 rooms, and we’ re growing that pipeline,” he said.
Paris-based Accor posted a RevPAR increase of 4.6 % in the first half of 2025 and for the full year is reaffirming its RevPAR, network and EBITDA targets, according to Sébastien Bazin, the group’ s chairman and CEO. In Q2, RevPAR rose 4.1 %, missing expectations of 4.7 %.
“ In the first half of 2025, the group posted strong momentum despite a complex geopolitical environment and the impact of exchange rates,” he said.“ This solid performance confirms the quality of our brand portfolio and the relevance of our diversified geographic presence.”
As pointed out by Michael Bellisario, a senior research analyst who covers hospitality for Robert W. Baird & Co, RevPAR gains by Accor versus U. S.-based companies is due to smaller U. S. exposure.
Accor maintained its full-year 2025 guidance, including RevPAR growth of 3 % to 4 %.
Accor’ s Luxury & Lifestyle( L & L) division led the way, posting a 7 % increase in RevPAR in the second quarter compared to the same time a year ago, driven by both rate and occupancy. Brands within the division include Fairmont, Raffles and Sofitel( luxury) and Hoxton, SLS, Mama Shelter( lifestyle). Luxury accounts for 72 % of the division’ s room revenue and posted a 3 % increase in RevPAR compared with the second quarter of 2024. Lifestyle notched a 12 % increase in
RevPAR compared with the second quarter of 2024.
RevPAR growth in the segment was strong across all brands and regions and outperformed Accor’ s Premium, Midscale and Economy( PM & E) segment in comparable areas. The division posted a 2.9 % increase in RevPAR compared with the second quarter of 2024. Three-quarters of this increase in RevPAR was driven by prices and one-quarter by occupancy rates, Accor said.
Accor opened 117 hotels totaling around 15,000 rooms in the first half of the year, which accounted for YOY net-unit growth of 1.9 %. Revenue grew 5.1 % in the first half of 2025. Net profit for the period came in at € 233 million.
Sept / Oct 2025 hotelsmag. com 71