Americas |
1.0 % |
18.4 % |
Middle East / Africa |
3.1 % |
5.9 % |
9.3 % |
|
-16.4% Asia Pacific |
3.0 % |
Europe |
0.5 % |
6.0 % 5.4 % |
|||
World |
4.8 % |
17.2 % |
World |
0.4 % |
4.8 % 4.4 % |
||
Europe |
6.0 % |
26.2 % |
Asia Pacific |
-1.7 % |
3.0 % |
4.8 % |
Americas |
1.0 %
1.4 %
|
|||||||
-0.4% |
||||||||
-4% |
-2% |
0 % |
2 % |
4 % |
6 % |
8 % |
10 % |
|
RevPAR Change |
ADR Change |
Occupancy Change |
||||||
Source( s): JLL Research, STR / CoStar Note( s): All performance data as of H1. |
|||
Despite the weaker volume of global deals, JLL is optimistic that there could be a pickup in the second half of 2025, noting significant dry powder on the sidelines— especially from private equity and high-networth individuals— coupled with an increase in debt maturities. |
Global RevPAR is also showing retrenchment. JLL wrote that performance remains uneven underpinned by differing consumer sentiment and economic growth. ADR continues to fuel growth, driven by the luxury segment, but there is contracting demand for lower-tier segments, which put |
downward pressure on overall growth. Occupancy in the Americas contracted in the first half of 2025 compared to the same period in 2024, according to the data, though overall RevPAR was up 1 %.
The highest RevPAR growth region was Middle East / Africa, up 9.3 % in H1 2025 v. H1 2024.
|
Meanwhile, JLL expects international travel to likely soften in the back half of 2025 driven by escalating trade wars and increased geopolitical volatility.“ Look for outbound U. S. travel to contract, some of which should be mitigated by growing outbound Indian and Chinese travel,” it wrote. |
$ 120 |
2,000 |
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Total hotel investment volume( billions USD) |
$ 100
$ 80
$ 60
$ 40
$ 20
$-
|
|
1,800 1,600 1,400 1,200 1,000 800 600 400 200 0 |
Total number of hotel trades |
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EMEA APAC Americas # of Trades |
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