Rooftop pool at Freehand Los Angeles. Photo credit: Anna Malmberg
THIS IS WHERE WE GET TO HAVE FUN, CREATING OFFERINGS THAT NOT ONLY CAPITALIZE ON LOCAL EVENTS, BUT ALSO CELEBRATE THE SPIRIT OF THE CITY
– KRISTOFER CARLSON, AREA MANAGING DIRECTOR, AIMBRIDGE HOSPITALITY
2025 tournament, hotels offered Roland- Garros-themed guestrooms, with Pullman Paris Montparnasse becoming the first property in France and Europe to officially create a Roland-Garros room.
Hyatt’ s loyalty program, World of Hyatt, has likewise expanded access through strategic collaborations and sponsorships. Earlier this year, it became an official sponsor of MLS Chicago Fire FC.( Chicago is Hyatt’ s headquarters.) One package gives
Executive suite room at Sheraton Grand Nashville Downtown, operated by Aimbridge.
fans“ front-row energy” with special rates, gameday perks and exclusive World of Hyatt x Fire memorabilia at Hyatt Regency McCormick Place.
Hotel Landy, a Tribute Portfolio Hotel by Marriott in Orlando, recently celebrated the opening of Universal Epic Universe in Orlando with themed arcade activations, customized food and beverage offerings, and family-friendly events on the Landy Lawn, giving children space to play while parents relaxed.“ It was a standout example of turning a strategic partnership into a wow-worthy guest experience,” said Johnson, adding that it was a strong driver of incremental revenue.
Kelsey Fenerty, manager of analytics at STR, said she could see the success of Swift’ s tour replicated to some extent, and tours, such as Oasis’ and Coldplay’ s, will be closely watched in 2025( not only for their viral moments).“ Eras Tour was interesting in that the [ fear of missing out ] snowballed, and it got to the point where it was such a must-see thing that people just wanted to go, independent of how big of a Taylor Swift fan they were,” she said.“ It was like,‘ Yeah, I’ m going to the Eras Tour.’ That can be replicated.”
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