IV infusion at the Thompson Nashville
SPECIAL REPORT
GETTING HEADS
BACK INTO BEDS
AS MORE TRAVELERS VENTURE OUT , HOTELS MUST NAVIGATE A DIFFERENT ERA OF SALES .
Contributed by Megan Rowe
Post-COVID marketing and sales approaches have adapted to changing tastes , evolved priorities and new booking patterns . Few operators were prepared for how quickly or how much leisure travel demand rebounded ; group business seems to be coming back stronger and faster , and — assuming COVID can be somewhat contained — the outlook for a return of business travel is guardedly hopeful for 2022 or 2023 . Hotels eager to capture their fair share have relied on a variety of strategies to grab it .
90 hotelsmag . com September / October 2021