EDITOR ’ S DIARY
THE REFRESHED
HOTELSMAG . COM
I know how important your time is , which certainly requires me to deliver value for your time spent with the HOTELS brand . My raison d ’ être as editor has always been to give you takeaways to better help you do your job , provide ROIs to help you analyze ideas and offer thought leadership from industry champions .
We try to engage your professional curiosity here on the pages of HOTELS magazine , as well as online at hotelsmag . com . Today , it is online at our website and daily newsletter where I want to draw your attention .
It has not been lost on me that over the past 10 years or more , hotelsmag . com was not always easy to navigate . In middle August , however , under the new leadership of Outclick Media , we have revamped hotelsmag . com and our daily News & Views newsletter . The content is relatively similar – with perhaps an even greater emphasis on deals , investment and development – but the back end of the system and your user experience are vastly improved .
I think you will find the content succinct and useful . You will still find the highly curated daily news briefs , which have always proven popular , as well as our Wednesday People on the Move feature . Interviews and profiles are always original , insightful and personal . We always strive to break as much news as possible , analyzing some of the deals and moves of the day .
If you grew frustrated with the log-in process or anything else related to the user experience , I urge you to give the site another try . If you have feedback , I urge you to reach out to me directly with your questions and comments .
On the pages of this issue , we have a big focus on sales – both generally speaking and more particularly related
Editor In Chief to driving F & B revenue . I think the story on p104 about focusing diminished resources on newly emerging demand is a great read .
Meanwhile , in this magazine issue , we have turned our attention to selling in a COVID-informed world . We write about the return of breakfast and how important a driver it has been for the limited-service brands ? Will self-service buffets come back ? We help answer that big question .
The Special Report tackles how to sell as guest priorities and habits evolve . Hotels are creating new campaigns that mirror guest sentiment today , while putting more emphasis on social media campaigns and digital coupons .
Selling food and beverage also has new challenges and we discuss everything from scheduling to creative ideas that drive trial not only in the restaurants , but outdoor venues and , yes , room service .
Please go to hotelsmag . com , create a free account or return for the refreshed look and feel . The content remains a step above and I hope the experience is much improved . Thank you for your kind consideration .
EDITORIAL Jeff Weinstein Editor In Chief
Shamsa Bulbulia Editorial Coordinator
Kathakali Nandi Editorial writer
Ever Villapana Designer
Contributing Writers Jeanette Hurt , Megan Rowe , Juliana Shallcross ,
Alicia Sheber
PUBLISHING Ali Jahangiri CEO
Brian Levine Associate Publisher
Marie Ekberg Padilla Senior Editor
INTERNATIONAL ADVISORY BOARD Nakul Anand Executive Director , ITC Ltd ., Gurgaon , India
Stephen Bartolin President , Broadmoor Sea Island Co ., Colorado Springs , Colorado
Robert Hecker Managing Director , Horwath HTL Asia Pacific , Singapore
Ramsey Mankarious CEO , Cedar Capital Partners , London
Christopher Nassetta President and CEO , Hilton , McLean , Virginia
Monika Nerger Chief Information Officer , Mandarin Oriental Hotel Group , Atlanta
Susan Terry Vice President of Culinary and Food and Beverage Operations , Marcus Hotels & Resorts , Milwaukee , Wisconsin
Trevor Ward Managing Director , W Hospitality Group , Lagos , Nigeria
ADVERTISING Caroline de Donnea-Birkel Matthew Kurtz
ADMINISTRATION Kamyar Amiri-Davani Kristi Carlson
EDITORIAL AND PRODUCTION OFFICES 96 Discovery , Irvine , CA , 92618 , USA info @ hotelsmag . com
Copyright Outclick Media . All rights reserved
8 hotelsmag . com September / October 2021