COVID , REAL ESTATE FUNDAMENTALS OPEN THE DOOR WIDER FOR FLEX-LIVING PLAYERS .
DEVELOPMENT
The Guild ,
MINT HOUSE GROW IN ALTERNATIVE SPACE
COVID , REAL ESTATE FUNDAMENTALS OPEN THE DOOR WIDER FOR FLEX-LIVING PLAYERS .
by JEFF WEINSTEIN , EDITOR IN CHIEF The Guild Downtown Dallas , Elm St .
The Guild and Mint House are two emerging alternative lodging players in similar , if not the same space – managing apartment units from building owners and creating a more standardized and upscale offerings for traveling workers , digital nomads and vacationers . In interviews at ALIS in July with both brand leaders , among the challenges cited were making sure guests don ’ t upset individual owners in the buildings , educating the real estate industry about the opportunity , and continually updating their tech stacks to maintain a point of difference they heavily market .
The Guild ( founded in 2016 and backed by hospitality icons like Chip Conley , the founding family of Holiday Inn Hotels and Convivialité Ventures , the venture arm of Pernod Ricard ) is based in Austin , Texas , and led by Brian Carrico ( his wife runs the couple ’ s four lifestyle hotels in Austin , Texas ). It has four locations ( Dallas , Miami , Cincinnati ) and some 230 units for renters that stay from 14 days to three months .
46 hotelsmag . com September / October 2021