HotelsMag September-October 2021 | Page 36

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BALTIMORE HOTEL cultural hires break the mold

HOTEL REVIVAL LEADERSHIP UNDERSTANDS TEAM MEMBERS WHO FOCUS ON CONNECTING IN THE COMMUNITY AND CULTURAL PROGRAMMING IS SIMPLY GOOD BUSINESS .
by JEFF WEINSTEIN , EDITOR IN CHIEF
Ryan Rhodes ( aka DJ Impulse ) and ( r .) Jason Bass . Credit : Isaiah Winters

Give credit to the leadership of the Hotel Revival , a JdV by Hyatt hotel , in the heart of Baltimore ’ s historic Mount Vernon neighborhood , for hiring Jason Bass as director of Culture and Impact and contracting with Ryan

Rhodes ( aka DJ Impulse ) as its first director of content and sonic identity . They bring something to the public spaces of the hotel that resonates with next-generation travelers – authentic sound and cultural programming in sync with their
surrounding community .
A community-driven effort led by atypical “ hoteliers ” that has recognizable impact is part of a noteworthy shift as hospitality and its evolving traveling communities start to come out of the COVID-induced
hibernation . New times require new programming for both operators and guests .
DJ Impulse develops original content for the hotel ’ s owned media channels , including the social media accounts for the hotel , Topside
36 hotelsmag . com September / October 2021