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That journey began in 2006, when Minor looked nothing like the company it is today.“ We were small when I joined Minor,” he said, recalling a grouping of no more than 10 hotels with revenue maybe approaching $ 150 million. Every property was owned outright and concentrated in Thailand, which gave the business a distinctly local feel. What drew Williams in was the sense that leadership had bigger ambitions, wanting to build something genuinely international, and a belief that his experience could help get them there.
GROWING UP AND OUT What followed reads less like a single career and more like several companies compressed into one. Minor grew from a domestic operator into a regional one; then into a company managing hotels for other
owners, building joint venture relationships that meant serving partners’ expectations alongside its own. The expansion carried the business into Australia, into Africa, and twice into Europe, first through Tivoli in Portugal, and later through the 2018 acquisition of NH Hotel Group, which Williams regards as the most significant shift the company has been through. Folding NH into Minor meant getting an already established European structure to adapt to the way a Bangkok-based head office operates, work he still describes as among the most satisfying of his career.
Nothing tested his adaptability more than the pandemic, which he called the hardest period of his career. Minor’ s leadership recognized early that the disruption would be larger than most people assumed, which forced a string of difficult calls well ahead of the wider industry. He was matter-of-fact about what that actually involved.“ Making the decision is easy. Executing it is not,” he said, reflecting on decisions that affected not just the business but the people in it.
Williams describes himself as a leader who leads from the front without needing to be the center of attention, built on consistent transparency with his team. He still hosts a monthly global webinar with every finance leader in the company, ensuring that every general manager hears the same message he gives his team. That consistency traces back to a mission statement his finance leaders wrote together roughly a decade ago, one he still returns to at the start of every meeting.“ We start off by saying you are paid for the value add, not for what you do,” he explained, a philosophy built around four pillars: championing profit, staying outcome-driven, never compromising on integrity, and staying curious.
Asked what advice he would give younger finance professionals, Williams kept returning to patience and breadth.“ Don’ t specialize too quickly. Try and do as many things as you possibly can early in your career,” he advised, warning against narrowing too soon in an entrepreneurial organization that expects people to think beyond their own remit. He also stressed that resilience matters as much as technical skill and that owning a decision that doesn’ t work out is just as important as owning the ones that do.
Asked about his proudest achievement at Minor and he didn’ t point to a deal, a market entry or a set of results. He pointed to the team he has built around him, insisting he has never asked anything of them he hasn’ t already done himself.
Two decades in, Wayne Williams still talks about the business the way he must have on his very first day: close to the numbers, close to the people and entirely uninterested in being anywhere else.
September 2026 hotelsmag. com 59