HotelsMag September 2026 | Page 26

COVER STORY

RATE MAKERS

IDEAS REVOLUTIONIZED REVENUE MANAGEMENT. IT HASN’ T STOPPED.
By DAVID EISEN

Back in 2010, the year that Apple launched the iPad and millennials first laid their scrolling finger on Instagram, the famed theoretical physicist Stephen Hawking appeared in a brief Q & A. Not with Scientific American, not with Popular Science, but with Parade, mainstreaming the influencer scientist.

At one point during the discussion, Hawking was asked
a question about human space exploration and the potential of it being replaced by robots. His response proved more idealistic than pragmatic.“ Science,” he said,“ is not only a disciple of reason but, also, one of romance and passion.” Put differently, science is fact; it is data; it’ s also deeply emotional and creative, driven by the thrill of discovery.
More than two decades before Hawking’ s love line to
science, two Indian students serendipitously crossed paths on a train, a Hitchcockian encounter that would lead to them putting Hawking’ s quixotic notion to the test, into action and, ultimately, stamping a pricing-strategy legacy.
The strangers on a train were Ravi Mehrotra and Sanjay Nagalia and both were headed to the same place— the prestigious Indian Institute
of Technology— to pursue engineering degrees. The similarities— aside from Nagalia being three years Mehrotra’ s junior— were evident; it made eminent, almost preordained sense that the two might find success together. Mehrotra and Nagalia alighted the train that day, but it wasn’ t until years later that the two would connect again. This time, in the United States.
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