Hotel Alessandra Houston |
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storytelling capabilities , just like the bathrooms they inhabit . Groupe GM develops hotel product lines through |
The St . Regis Aspen Resort
collaborations with licensed brands and by crafting bespoke solutions tailored for hotels to directly match the property ’ s personality .
Through a collaboration with the cosmetic brand Typology , Groupe GM is expanding its brand portfolio and reaching a broader international audience than ever . Known for their clean formulas and eco-friendly
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packaging , the new Typology hotel line features PEG-free and sulfate-free formulas .
“ This line not only reflects the core values of our companies , but also aligns with our ‘ Care About Earth ’ initiative , emphasizing ecoresponsibility ,” Marchand said . “ This partnership allows us to offer luxurious amenities that are environmentally conscious ,
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enhancing guest satisfaction while contributing to sustainability efforts globally .”
Groupe GM has made sustainability a core pillar of its business approach , and its Care About Earth program has led to the creation of renewable product solutions , like packaging materials out of bio-sourced plastic made from sugarcane and recycled aluminum . “ This integration of luxury and sustainability distinctly sets our hotel product lines apart from more traditional offerings ,” Marchand said .
OLFACTORY SATISFACTION “ Each hotel has its own style , to which a particular brand of hotel cosmetics is suited ,” said Hans Vriens , ADA Cosmetics ’ managing director and president of North America . “ The decision should not be based purely on economic
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September 2024 hotelsmag . com 67 |