ith the implementation of artificial intelligence becoming more widespread across industries , it ’ s important for companies to understand the technology ’ s role and capabilities . This is especially true for those of us in the hospitality industry , which has always been defined by how we interact with our guests and provide them with exceptional service and memorable experiences .

Most early adopters of AI will agree that the most immediate and beneficial impact of its implementation has to do with enhancing

productivity . Though it may not sound as glamorous as generative AI or robotics , which do play a role , it is a critical role at a critical moment for the industry as owners , managers and brands are challenged with historic wage growth and heightened levels of inflation . These challenges have put considerable pressure on operating margins , which is why improvements in productivity are a boon for the industry and why has the potential to be a salve , of sorts .

However , there is concern around both the operational and ethical implications of AI ,

leading to questions about how it will affect the workforce , change the way we interact with our guests and address the way personal data is collected and utilized .

KEY BENEFITS Remington Hospitality has implemented and used AI to enhance productivity , expand data sources and optimize tools , including proprietary business intelligence and analytics platforms . Reasons for this are many , but chief among them is an immediate benefit to all stakeholders , internally ( corporate and property teams ) and externally

( ownership partners ), by having a direct impact on the bottom line .

Like many other companies , time and money are reasons to lean into AI — our process started six years ago upon realizing the amount of time manually collecting , analyzing and reporting data via Excel and PDFs . This led to a complete overhaul and and approach to analytics , which began with building both a comprehensive data strategy and a strong data foundation , both of which are critical first steps for organizations looking to implement business intelligence and artificial

46 hotelsmag . com September 2024