A grilled octopus dish at Il Mulino New York .
F & B
TASTY TY IDEA
FAMED RESTAURANTS ARE NOW LICENSING THEIR NAMES AND CONCEPTS .
By TATIANA VALENZUELA
Nobu deftly crossed over from a singular restaurant name into a hotel brand , with the likes of actor Robert De Niro as a backer . There are 18 hotels now , including the recently opened Nobu Hotel San Sebastián in Spain .
Others have taken note and are looking to capitalize on their own brand recognition by licensing their names .
One of those is Il Mulino , which originally opened in 1981 in New York ’ s
Greenwich Village and quickly became a downtown hot spot for those seeking out authentic Abruzzo Italian cuisine . The brand has since grown and in July announced it was opening licensing opportunities for hotel owners and brand partners . Currently , Il Mulino has three licensing partners at hotels including Swan & Dolphin Hotel in Orlando ; Hilton Nashville Downtown ; and Mt . Airy Lodge in Mt . Airy , Pa . Beyond its other standalone
88 hotelsmag . com September 2023