are recognized and valued and that they are part of a company that believes and invests in them . It instills confidence , which results in higher quality performance underpinned by a greater sense of dedication to the job and company . It also allows the company to develop talent and promote more from within . Consider 2022 : Highgate made 56 operational promotions , from assistant manager to manager and area director of operations to vice president of operations .
BEYOND ECONOMIC INCENTIVE While the tangible demonstration of associate value is achieved through equitable compensation , which serves as a pivotal factor in attracting top-tier talent , we understand that competitive salaries alone don ' t suffice for ensuring consistent associate motivation . To address this , Highgate focuses on establishing environments that enable associates to be their authentic selves by fostering creativity and creating a sense of enjoyment .
While comprehensive health coverage remains undeniably important , we firmly believe that the foundation of true team building lies in the creation of meaningful connections and relationships between associates and the company . To this end , our holistic wellness programs not only bolster emotional and mental wellbeing , but also cultivate an environment of mutual trust and respect .
In a strategic move , the diversification of a hospitality company ' s portfolio serves not only as a smart business approach but also as a potent means to attract a diverse , high-quality talent pool . Highgate ' s array of hotels up and down the chain scales allows for a harmonious gathering of diverse backgrounds and perspectives , enriching the overall vision . This diversitydriven leadership approach , spanning across various hotel types and cultures , ensures a well-rounded team adept at creative problem-solving and collaborative innovation .
Pride in one ' s workplace isn ' t just cultivated by how the company treats its associates , but also through how it interfaces with the world . In line with this belief , a well-defined ESG program , encompassing ecological sustainability and social equity , effectively aligns team members with the company ' s core values , creating a shared sense of purpose and impact .
It is a known fact that persistent labor shortages in the hospitality industry will continue unless we challenge the status quo . Highgate remains resolutely committed to revolutionizing and enhancing the management-staff relationship , thereby fortifying the foundation for sustained and robust industry growth .
As I reflect upon my own journey and the profound influence of mentors who have shaped my trajectory , I am intensely compelled to reciprocate that very commitment to the Highgate team . My mission and the mission of each senior leader on our team is to foster and elevate the next generation of hospitality leaders , thereby leaving an enduring legacy of excellence and innovation in the industry .
Arash Azarbarzin is principal and CEO of Highgate . He is a member of HOTELS ’ editorial advisory board .
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