Hilton Chief Brand Officer Matt Schuyler with Project H3 Brand Leader Isaac Lake at the mock-up Project H3 display at Hilton headquarters in McLean , Va . digging or excavating has to do with an extended-stay hotel brand , so I am going to say “ hard pass ” on Delve .
Suitely is a homophone that can refer to something sweet or a suite . Cute , yes ; lazy , definitely .
Moving ahead to December , we get DWELLING SUITES BY HILTON . Now , this cracks me up : I 100 % believe and won ' t be dissuaded that someone at Hilton though Delve and Dwell had similar meanings . Only they don ' t . This was a make good . Dwelling works , but it does have a rather bureaucratic , harsh tone to it . I think Hilton needs to get off this whole dwell / delve theme .
LIVSMART was again filed , but this time absent SUITES . Just LIVSMART BY HILTON . Are they trying to say we live stupidly ? Also , again , LIV Golf .
We are at the end — I promise . In April 2023 , Hilton filed trademarks for SUITE START BY HILTON and — I kid you not — H3 SUITES BY HILTON and H3 BY HILTON . Could they be taking a play out of Wyndham ' s playbook , throwing in the towel and just going with the OG H3 name ?
We should likely know soon and if I was a betting man , which I am and a terrible one at that , I ' m going with H3 for the win , but I ' m not going to dwell too much on it .
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