The balcony of the Presidential Suite at the Omni Hotel at The Battery Atlanta . |
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many higher-end brands look to launch brands down the chain scale , Strebel has another idea . “ We ' ve elevated our brand over the last 13 years to be bordering on luxury ,” he said . “ I don ' t want to do a light model .”
Instead , Strebel said there is room potentially for a brand above where Omni currently sits , a product that could be a “ hotel within a hotel .” Taking ,
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for example , a section of a current hotel ( many Omni properties include villa accommodations ) and elevating it . “ We ' re thinking about that ,” Strebel said .
Strebel certainly has elevated Omni during his time with the company . In 2022 , he gave up the presidency to become chairman , with his duties assumed by current
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president Kurt Alexander , himself 10 years with the company . There is a sea of change awash at Omni , an injection of what one could call younger blood . Contemporaneously , at parent company TRT , founder Robert Rowling formerly turned over the business to his son , Blake . The moves also coincided with the June unveiling of |
new creative behind the Omni brand , including a new logo . ( The previous logo dated back to the 1980s .)
Of the Rowlings , Strebel said they were meant to be in the hospitality business . “ They ' re really into the business ,” Strebel said . “ Just nice people .”
And it ' s not as if Strebel is going anywhere soon . “ I ' m still having fun ,” he said .
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September 2023 hotelsmag . com 41 |