heritage , he said , “ We think like an owner . Hitting our goals is not the end of our story . All our employees think of the hotel as their business .”
HVMG has some ownership in half of its portfolio although it has not typically been a sole owner . “ We lead with our owners ’ mentality ,” said Jones , even though almost all of leadership has worked with major brands bringing in that experience as well .
Mount said that the market is now seeing emerging partnerships , such as thirdparty managers , like Hay Creek , leasing properties from owners and sharing in the risk .
Brands , of course , will always work closely with TPMCs . Daly said that for an owner who chooses a third-party management company , Hyatt offers a variety of opt-in services that are proven to drive sales and revenue to their hotels .
BEYOND THE U . S . TPMCs have historically been an American phenomenon ; that may be changing . At an event held by a management company earlier this summer , Chris Nassetta , CEO of Hilton , said franchising is growing globally in part because management companies are as well . He told an audience of TPMCs : “ Your taking the show on the road is affording an opportunity for us to work with great partners like you .”
The U . S . has a deep pool of qualified third-party operators , said Anthony Capuano , CEO of Marriott International , at the same event , but he added that the pond is much shallower in international markets .
Filipe Bonina , marketing director for Discovery Hotel Management ( DHM ) in Portugal , said the company owns and manages most of its properties , but will franchise larger hotels where it ’ s important to get to market and build occupancy quickly . Discovery ’ s parent company , Explorer Investments , decides on the management of an asset on a case-by-case basis . It will open its first hotel next year that is not managed by DHM .
Remington , said Oltchick , made a strategic decision last year not to grow in Europe and Asia but to look to the Caribbean , Latin American and Mexico , where a limited number of TPMCs operate and the opportunities are significant . An office was added in Miami and multiple contracts have been signed in the region .
Ultimately , concluded Bilotta , the choice between a TPMC and brand management depends on the owner ’ s priorities and how involved they want to be . Careful consideration , due diligence and professional advice are essential , he said , “ to make the best decision for the property ’ s and owner ’ s longterm success .” direct download main catalogue 2023
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