The Ruby Lilly hotel bar in Munich
TRENDING
RUBY HOTELS well-positioned for uncertain times
‘ LEAN LUXURY ’ AND ITS STRONG INVESTMENT BACKING WILL ENABLE THE BRAND TO KEEP EXPANDING IN EUROPE AND ALLOW IT TO VENTURE INTO CHINA .
by JEFF WEINSTEIN , EDITOR IN CHIEF
Ruby is a young , rapidly expanding hotel group with 15 hotels , three linked workspaces in major European metro areas and other projects under construction throughout Europe . The Munich-based group was founded in 2013 by Michael Struck who serves as CEO .
The brand is a player in the evolving and growing “ affordable luxury ” market segment and wants to attract what they describe as “ cost and style-conscious customers ” with its “ lean luxury ” strategy .
Ruby is not only expanding in Europe , but it is bringing its philosophy to China with projects in five cities that are near completion , according to a company statement .
As of February , Ruby employed 330 people . By the end of 2023 , the group plans to have around 680 employees across Europe , with a capacity of 3,576 rooms and more
22 hotelsmag . com September 2022