At 77 , Sir Rocco Forte is leading his namesake luxury hotel brand now in its 25th year .
TRENDING
FORTE DYNASTY keeps chasing opportunities
WITH THE FOURTH GENERATION OF THE FAMILY HOTEL BUSINESS ASCENDING , SIR ROCCO FORTE KEEPS STRIVING FOR IMPROVEMENT AND GROWTH .
by JEFF WEINSTEIN , EDITOR IN CHIEF
At age 77 , the only thing Sir Rocco Forte is considering is the way forward – to see what Rocco Forte Hotels , now celebrating its 25th anniversary , can do next . “ How do we change ? How do we improve ? If I stopped doing that for a minute I should stop working ,” says the optimistic chairman and CEO who says he sees any problem as a challenge and opportunity .
But how do you improve over recent June numbers when rate-driven sales resulting from better revenue management practices at his collection of some 14 hotels in key European destinations were running a record 30 % higher than 2019 with group bookings beginning to accelerate even into 2024 ? Well , Forte says , you focus on troublesome restaffing and finding the next deal – and not just any deal as predominantly leased assets must be special to carry the Forte luxury brand name . He has multiple projects in the pipeline across Europe and continues to look for an elusive opportunity in New York as 35 % of his hotel guests come from the United States .
12 hotelsmag . com September 2022