HotelsMag September 2019 | Page 19

TRENDING

GENERATION

ZOOM

Much of Generation Z ( ages 16-24 ) has barely come of age , but they ’ re already planning some serious travel . Forget the bucket list : They are the most likely of all age demographics to prefer to travel impulsively , according to a survey by Booking . com of nearly 22,000 respondents in 29 U . S . markets . What else :

33 % plan to have traveled on their own at least once over the next 10 years ( 39 % women , 32 % men )

27 % plan to have visited at least three different continents over the next 10 years

44 % plan on visiting or trekking to an extreme location

22 % intend to have studied or lived in a different country ( 39 % female , 19 % male )

35 % say they prefer to be alone when they travel ( more than all other age demographics )

the show

7 . — 11.2 .

2O2O LOOKS GOOD

Hospitality unfolds in space . Limitless opportunities open up . HoReCa at the world ’ s most important consumer goods trade fair is expanding . What ’ s more , from 2020 Hall 6.0 will offer a showcase for international innovations , a venue for a discourse of inventive gastronomy concepts and an exchange of trends .
More information at ambiente . messefrankfurt . com / horeca