DESIGN
Staff are available to welcome guests , but check-in is self-service .
Omo5 ’ s lobby area has gathering areas and a communal feel .
The Omo5 in Otsuka , Tokyo , the brand ’ s second location spaces for guest interaction , Hoshino says . A travel library on the main floor allows both guests and locals to browse books on the surrounding area .
Guests avoid lines and unproductive time in the hotel by checking in at self-service counters . Staff are available to introduce guests to the area , Hoshino says . “ Our staff will ensure that ( guests ) make the best of their stay while they still have the freedom to fully customize their trip .”
F & B at the Omo Café & Bar is minimal , serving light breakfast and lunch options , but no dinner . Instead , the café turns into a bar in the evening serving local craft beers . Eliminating dinner service goes with the overarching brand concept .
“ We want guests to venture out into the surrounding city and to get the most they can out of that experience . We encourage them to go outside of the hotel premises to have dinner . We see surrounding businesses as comrades who we support and work with , as we encourage guests to gain a curiosity about the local area ,” Hoshino says .
As well , rooms were designed to encourage guests to not linger inside , he says .
“ The size of the rooms factored significantly into the design concept … Our goal with the Omo brand is to encourage guests to explore the city outside as much as possible while providing a cozy stay when they return at night ,” Hoshino says .
In Omo7 Asahikawa , room sizes range from 30 to 60 square meters ( about 320 to 645 square feet ) with a suite topping
40 hotelsmag . com September 2018