Clutterthe
Cutting through
Guests ’ online behavior requires hoteliers to change website design and content .
by Erin Sund , cOnTribuTing EdiTOr
Type “ hotel in New York City ” into Google , and nearly 700 million results surface , which makes it abundantly clear that online competition for a traveler ’ s fleeting attention is stiff . Standing out in that crowded field may seem harrowing , but a combination of diligent digital marketing , smart search engine optimization ( SEO ), conversationstarting social engagement , mobile-first design , relevant content and a streamlined booking process can help marketers cut through the clutter . From attracting visitors ’ curiosity to ultimately driving bookings , here ’ s how to ensure your website is a cut above .
54 HOTELS September 2015 www . hotelsmag . com