Sofitel Agadir Thalassa Sea and Spa , Morocco , is the brand ’ s second hotel in the bay of Agadir .
Continental divide
While international hotel giants and regional players agree Africa is coming into its own , how and where they plan to capitalize couldn ’ t be more different .
by OriAnA LErnEr , cOnTribuTing EdiTOr
When it comes to Africa , ditch the No . 2 pencil . This isn ’ t a multiplechoice test . Operators — whether giants like Carlson Rezidor with its 22-property pipeline or hungry newcomers like Spain ’ s Mangalis Development
Group with nine properties — must provide their own solutions . The easy answers that applied in 2000 — or even 2013 — aren ’ t quite as right in 2015 . In fact , even the questions are different .
A few givens remain . Nigeria still has
40 HOTELS September 2015 www . hotelsmag . com