The mobile customer
The digital revolution is on its way and represents new challenges for the hospitality industry .
Today ’ s consumer Studies show that approximately one third of the population is currently using the mobile Internet on a regular basis . More than half of these users utilise the mobile Internet in addition to the stationary Internet . Search engines are the second most used functionality after voice calls . The products with highest user interest are apps , with 71.5 %.
Checking e-mail while on the move , using Google to fi nd the closest coffee shop , making hotel reservations or reserving a table at one ’ s favourite restaurant for friends coming to visit tonight – everything is available right away , at the touch of a finger . Today ’ s consumers have come to expect this type of quick , easy interaction with a hotel , restaurant or bar , including immediate confirmation of the transaction .
Impress your guests every time A successful sales transaction or reservation is not all that our guests have come to expect from mobile solutions . Offering the best possible service on site is the next important step . This is where mobile solutions for hoteliers and restaurateurs come into play .
These solutions help increase efficiency and offering a unique service experience . Personalised and fast . Solutions that mobilise your staff and free them from their fi xed workstations .
The ever-evolving requirements of the new always-on consumer as well as the need for increased efficiency represent a whole new set of challenges for the industry and should be understood and approached comprehensively , equally considering the interests of guests and businesses .
Why invest in Mobility Solutions ?
• Be where your customers are looking for you : online !
• Provide a variety of touchpoints for your guests and let them choose how to communicate with you .
• Increase guest / customer satisfaction and drive revenue !
• Use intelligent up-selling and cross-selling to improve guest satisfaction .
• Provide personalised , location-based offers for guests and non-guests .
Your customers are always online . We ‘ ll get you connected !
We will support you to put together the right solution concept best fi tting your individual requirements . Get in touch with us today !
Get connected !
Find out more about MICROS Mobility Solutions : www . micros-fi delio . eu / mobility